Establishing the Trail Brand Language

Launching rabbit's first trail shoe and trail identity.

CLIENT

rabbit

ROLE

Graphic Design | Production | Aid Station @ Phantom Ranch

TEAM

Photographer - Steve Hoskins Videography - Reunion Originals Additional Graphic Design Support and Creative Direction - Sarah Uratsu Additional Production Support - Heather Borden

THE WORK

Launching rabbit's first trail shoe and trail brand identity.

01 / CHALLENGE

Build an identity that felt authentic to trail culture, stayed unmistakably rabbit, and could outlast a single product launch.

02 / APPROACH

I worked across graphic design, production, and event support, treating packaging, campaign assets, and environmental graphics as one system rather than separate deliverables.

03 / OUTCOME

The launch successfully introduced rabbit's first trail shoe and set the visual language that still defines the brand's trail presence today.

THE WORK

Launching rabbit's first trail shoe and trail brand identity.

01 / CHALLENGE

Build an identity that felt authentic to trail culture, stayed unmistakably rabbit, and could outlast a single product launch.

02 / APPROACH

I worked across graphic design, production, and event support, treating packaging, campaign assets, and environmental graphics as one system rather than separate deliverables.

03 / OUTCOME

The launch successfully introduced rabbit's first trail shoe and set the visual language that still defines the brand's trail presence today.

THE WORK

Launching rabbit's first trail shoe and trail brand identity.

01 / CHALLENGE

Build an identity that felt authentic to trail culture, stayed unmistakably rabbit, and could outlast a single product launch.

02 / APPROACH

I worked across graphic design, production, and event support, treating packaging, campaign assets, and environmental graphics as one system rather than separate deliverables.

03 / OUTCOME

The launch successfully introduced rabbit's first trail shoe and set the visual language that still defines the brand's trail presence today.