Establishing the Trail Brand Language

OVERVIEW

To support the launch of rabbit’s first-ever trail running shoe, the High Country, we set out to make a bold entrance into the trail community. This multifaceted project involved a range of subprojects where I played a variety of roles—both creative and hands-on.

I helped establish the visual language for our growing trail category, designed the shoe box packaging, supported the production of our largest brand video to date, and even hiked into the Grand Canyon to help staff an aid station for our runners in our film Beneath the Rim.