OVERVIEW

The Dream Studio pop-up shop played a crucial role for the rabbit brand, serving as both a showcase and a soft launch for our new Dream Chaser shoe. This event took place at the Boston Marathon in 2024. My responsibilities for this event were diverse: I developed the shot list for the photoshoot, provided art direction on set, designed both digital and physical assets, executed the creative vision from Steve-Bob Studio, and helped create an ideal environment for unveiling the Dream Chaser shoe.