rabbit x EWM
SERVICES
Graphic Design
Art Direction
Photography Production
TEAM
Photographer - Blake Bronstad
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For the second annual Every Women’s Marathon, I led creative direction and execution for the apparel line’s photography and marketing design. From concept to launch, I developed cohesive visuals across campaign touchpoints (including studio imagery, email and web assets, stickers, and screen print designs) to capture the energy and spirit of the event.
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Our EWM digital marketing campaign, paired with the event activation, became a top revenue driver for two consecutive months, directly supporting a key financial goal for the brand.
2024 | Inaugural Every Women’s Marathon
OVERVIEW
For this exciting collaboration between rabbit and the inaugural Every Women’s Marathon (EWM), I took on a multifaceted role. I led the art direction for in-studio photography, designed digital assets for the marketing campaigns, and developed the concept for a physical space that became the official rabbit booth at the marathon.
This project posed a unique challenge: I had only 14 days from the time I received the clothing samples until the collection launched. My focus was on seamlessly blending EWM’s branding with rabbit’s aesthetic to create a cohesive and on-brand experience. Despite the tight timeline, the results were highly successful, showcasing both brands in a unified and impactful way as well as yielding impressive sales numbers (sold out in 2 days online and 3 hours at the pop up).
Homepage on D2C Website
Stickers
Social
Printed Graphics
Newspaper
Newspaper
Screen Printing Design
Screen Printing Design
