rabbit x EWM
OVERVIEW
For the second annual Every Women’s Marathon, I led creative direction and execution for the apparel line’s photography and marketing design. From concept to launch, I developed cohesive visuals across campaign touchpoints—including studio imagery, email and web assets, stickers, and screen print designs—to capture the energy and spirit of the event.
RESULTS
Our EWM digital marketing campaign, paired with the event activation, became a top revenue driver for two consecutive months, directly supporting a key financial goal for the brand.
SERVICES
Graphic Design / Art Direction / Photography Production
TEAM
Photographer - Blake Bronstad
Finisher Posters
Stickers
Screen Printing
Homepage
Social Media
2024 | Inaugural Every Women’s Marathon
OVERVIEW
For this exciting collaboration between rabbit and the inaugural Every Women’s Marathon (EWM), I took on a multifaceted role. I led the art direction for in-studio photography, designed digital assets for the marketing campaigns, and developed the concept for a physical space that became the official rabbit booth at the marathon.
This project posed a unique challenge: I had only 14 days from the time I received the clothing samples until the collection launched. My focus was on seamlessly blending EWM’s branding with rabbit’s aesthetic to create a cohesive and on-brand experience. Despite the tight timeline, the results were highly successful, showcasing both brands in a unified and impactful way as well as yielding impressive sales numbers (sold out in 2 days online and 3 hours at the pop up).
Homepage on D2C Website
Stickers
Social
Printed Graphics
Newspaper
Newspaper
Screen Printing Design
Screen Printing Design
